Learn to measure and optimize your Ecomm business

Regain visibility and control of every aspect of your company.

🌎 By Agus Velazquez. Trusted by S&P500 and startups e-comm companies.

🚧 Book is under construction 🚧 You are going to get access to the raw version where you can add your comments and feedback.
I wille email you every time there is a new chapter!

Who is this for ?

E-commerce Founders

E-commerce and Retail startups founders seeking to gain visibility, measure performance an optimize their operations.If you have an e-commerce that is quickly growing in revenue but at the same time in complexity and you're struggling to keep track of what truly matters this book is a must for you.

Data Experts

If your are a BI or Data expert that want to amplify your impact within the company this book is for you.Discover the essential metrics for e-commerce businesses, learn how to optimize them, and build a robust metrics system to drive more impactful decisions.

Chapters

🚧🚧 Book is under construction. I will be updating this section as we are making progress. 🚧🚧

0. Introduction
0.1. Before you get started
1. First Phase: Capturing Attention and Driving Traffic
2. Second Phase: Fulfil your promise
2.1 In Stock %
2.2 What is In Stock %
2.3 How to calculate In Stock %
2.4 How to optimize In Stock %
2.4.1 In Stock trend and live monitor
2.4.2 Days on Hand (DOH)
2.4.3 Safety Stock level
2.4.4 Projected Availability
2.5 OTIF
2.6 What is OTIF %
2.7 How to calculate OTIF %
2.8 How to optimize OTIF %
2.8.1 On Time %
2.8.2 In Full %

3. Third Phase: Building your brand
4. Fourth phase: Maximizing Profitability
4.1 LTV:CAC
4.2 ROAS
4.3 Inventory Turnover
4.4 Other Profitability Drainers
4.5 P&L
5. Fifth phase: Building the Metrics Framework
5.1 KPI Selection
5.2 Comparisson framework
5.3 Pacing
5.4 KPI Hierarchy
5.5 Ownership
6. Sixth phase: Continuous Optimization and Scaling
7. Mental Models: How to address any problem
7.1 Pareto's principle
7.2 Theory of constraints
7.2 Divide and conquer
7.3 Leverage

Author

Hey! I'm Agus!I've been working with E-commerce and Retail companies, for nearly 10 years creating advance analytics systems. From startups to S&P500 companies, I've help them to gain visibility, increase productivity, reduce costs, optimize processes, acquire new customers using data.I wrote this book because I want to teach ecomm startups the essentials of measuring your company. I want to provide you with tools to gain visibility, track performance, reduce complexity and fundamentally learn how each what actions can drive change to make a positive impact on your business.As a data nerd I think this book can help you to connect with your business and build the foundational stones of an anlytics platform for any E-commerce company.

Privacy PolicyEffective Date: 2024-09-011. IntroductionWelcome to The Analytics Network LLC ("we," "our," "us"). This Privacy Policy explains how we collect, use, and share information when you visit our website, [Insert Website URL] (the "Site"), which serves as the landing page for "The Guide to Ecomm Metrics" by Agus Velazquez.2. Information We CollectWe collect personal information that you voluntarily provide when you:Subscribe to our mailing list
Download "The Guide to Ecomm Metrics"
Contact us via forms or email
This may include your name, email address, and any other information you choose to provide.3. How We Use Your InformationWe use the information we collect to:Provide you with access to the ebook
Communicate with you regarding updates, offers, or other information related to The Analytics Network LLC-
Improve and personalize your experience on our Site.4. How We Share Your InformationWe do not sell, trade, or otherwise transfer your personal information to third parties, except:When required by law
With trusted service providers who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.5. Cookies and Tracking TechnologiesWe may use cookies and similar tracking technologies to enhance your experience on our Site. These technologies help us understand user behavior and improve our services.You can control the use of cookies through your browser settings.6. SecurityWe take reasonable precautions to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee its absolute security.7. Your RightsYou have the right to:- Access and update your personal information.
- Request the deletion of your personal information.
- Unsubscribe from our mailing list at any time.
- To exercise any of these rights, please contact us at [email protected]8. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.9. Contact UsIf you have any questions or concerns about this Privacy Policy, please contact us at:The Analytics Network LLC
[email protected]

Terms and ConditionsEffective Date: 2024-09-011. Acceptance of TermsBy accessing or using the website [Insert Website URL] (the "Site") operated by The Analytics Network LLC ("we," "our," "us"), you agree to comply with and be bound by these Terms and Conditions. If you do not agree to these terms, please do not use our Site.2. Use of the SiteEligibility: You must be at least 18 years old to use this Site.
License: We grant you a limited, non-exclusive, non-transferable, and revocable license to use our Site for personal, non-commercial use.
Prohibited Conduct: You agree not to engage in any activities that may harm or disrupt the Site, including but not limited to hacking, spamming, or transmitting any malicious code.
3. Intellectual PropertyAll content on this Site, including but not limited to text, graphics, logos, images, and the ebook "The Guide to Ecomm Metrics" by Agus Velazquez, is the property of The Analytics Network LLC or its content suppliers and is protected by intellectual property laws. You may not reproduce, distribute, or otherwise use any content without our prior written permission.4. Disclaimer of WarrantiesThe Site and its content, including the ebook, are provided "as is" and "as available" without any warranties of any kind, either express or implied. We do not warrant that the Site will be error-free, secure, or free from viruses or other harmful components.5. Limitation of LiabilityTo the fullest extent permitted by law, The Analytics Network LLC shall not be liable for any damages, including but not limited to direct, indirect, incidental, consequential, or punitive damages, arising out of or in connection with your use of the Site or the ebook.6. Third-Party LinksThe Site may contain links to third-party websites that are not owned or controlled by us. We are not responsible for the content or practices of these third-party sites. Your use of third-party websites is at your own risk.7. Governing LawThese Terms and Conditions are governed by and construed in accordance with the laws of [Insert State/Country], without regard to its conflict of law principles.8. Changes to Terms and ConditionsWe reserve the right to modify these Terms and Conditions at any time. Any changes will be effective immediately upon posting on the Site. Your continued use of the Site following the posting of changes constitutes your acceptance of those changes.9. Contact InformationIf you have any questions or concerns about these Terms and Conditions, please contact us at:The Analytics Network LLC
[email protected]